
Cricut
Key Responsibilities: • Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives • Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals • Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
Source: https://himalayas.app/companies/cricut/jobs/channel-marketing-manager-north-america
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